artvalanche.ca
ART Valanche
Creative studio booking, online, in Montreal.
04
Graphic design and visual identity
An identity is not a logo. It is what lets your business be recognised on a website, an invoice, a post and a sign, without anyone having to decide the colours again each time.
What the identity covers
The mark
A logo and its variants: horizontal version, monogram, light and dark versions, and the smallest sizes at which it still reads.
Colour and type
A palette and a type pairing, with contrast checked so the text stays readable for everyone, dark screens included.
The rules of use
What is done and what is not. Without them an identity dissolves within six months in the hands of three different people.
The files
The vector and raster formats you will need, delivered and organised, including the ones you will only ask for when something goes to print.
How it runs
- 01
Understand
What you do, who you speak to, and what the landscape around you looks like. An identity is designed against a context, not in a vacuum.
- 02
Directions
Several visual routes, shown early enough that you can eliminate some, which is the most useful act of the phase.
- 03
Refinement
The chosen direction is pushed into detail and tested against real uses rather than a presentation board.
- 04
Delivery
The files, the rules, and the identity applied to your first materials.
Identities in use
The real test of an identity is watching it hold across a whole site rather than on a board.
bictizondife.com
BIC Tizon Dife
Official artist portfolio and media platform.
alezekonomi.com
Alèz Ekonomi
The traditional sousou digitised, with a modern wallet.
Common questions
- Can we keep our current logo?
- Often yes. Many brands do not need a new logo but a system around it: palette, type, rules. We say so when that is the case.
- Is design separate from building the site?
- It can be, but we prefer them back to back. An identity designed by the same team that builds the site avoids a loose translation between a mockup and code.
- Do we own the logo?
- Yes. The source files are handed over, and the identity is yours.
Let’s talk about your project
A precise idea or just a hunch, both are workable. Write to us on WhatsApp, we usually answer within the hour.
Our offices
- LongueuilQuebec, Canada
- Port-au-PrinceHaiti
One hour between the two offices, and a team that answers in your time zone.